To help executives think through these challenges and better execute their digital transformation, the World Economic Forum Digital Enterprise project created a working group of senior executives from 40 global companies. This diverse group, coordinated by Bain & Co., is from industries that together represent 70% of global gross domestic product.

Meeting periodically at a series of workshops and other events over the past year, the group found that, despite its diversity, clear common themes emerged: that experimentation is easy, but transformation is hard; that digital disruption is not a challenge technologists alone can solve and that business thinkers must play a prominent role as well; and that digital transformations must have clear business objectives.


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